The women who own Blue Moon Fiber Arts and created the Rockin' Sock Club had their bank account canceled because the bankers couldn't believe that 800 people (mostly women) wanted to join a sock club. In the end over 2000 people all around the world joined. In a few weeks there should be 4000 socks in this colorway which is called Monsoon.
Here's how the yarn looks when it's made into a ball suitable for knitting.

Stay tuned. Photos of the socks as they progress will follow.
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